http://tainguyenso.vnu.edu.vn/jspui/handle/123456789/2342 THE THIRD HANOI FORUM ON INFORMATION AND COMMUNICATION - “ICT IN KNOWLEDGE ECONOMY” 2026-05-17T02:13:44Z http://tainguyenso.vnu.edu.vn/jspui/handle/123456789/5463 IBM Research - Global Technology Outlook Huan, Tran Viet 2011-04-22T00:00:00Z http://tainguyenso.vnu.edu.vn/jspui/handle/123456789/2578 Microsoft’s Knowledge Transfer Programs as a Bridge Between Education and Work Ha, Vu Trung 2011-04-21T00:00:00Z http://tainguyenso.vnu.edu.vn/jspui/handle/123456789/2553 ACADEMIC ENTREPRENEURSHIP, TECHNOLOGY INCUBATORS AND R&D ENTERPRISES Viet, Nguyen Ai - Challenges and New Opportunities - An implementation model: APPP and lessons from the international practice - A practical model in Vietnam OBJECTIVE: - Seeking for a model for Technology Transfer and National competitiveness building. - Further development of the APPP model. - A proposal for real actions 2009-01-01T00:00:00Z http://tainguyenso.vnu.edu.vn/jspui/handle/123456789/2536 Brand Integration Practices in Mergers and Acquisitions Dung, Vu Anh; Nha, Phung Xuan Purpose – This paper aims to capture and systematise practices which have been proven good skills, tactics, methods, and techniques at effectively and efficiently delivering particular outcomes behind the integration of brands in various mergers and acquisitions (M&As). These practices can be shared and learned to improve the success of brand integration in future M&As. Design/methodology/approach – The paper adopts the case-study method by interviewing companies which have been involved in M&As. Findings – Twenty practices are identified and defined from ten M&A events within six case companies (those are multinational corporations – MNCs). Practical implications – The paper provides managers insights into good (or winning) practices that MNCs from various industries have adopted in integrating brands in their M&As by addressing a number of specific issues and corresponding solutions. Originality/value – The twenty practices for the integration of brands in M&As are classified into eight major clusters according to the dimensions of brand and brand management these practices are related to – brand strategic positioning, brand people, brand knowledge transfer, brand integration planning, brand integration implementation, brand disposal expertise, brand disposal negotiation, and brand due diligence. These clusters allow M&A and integration managers to accumulate their own brand integration practices from time to time systematically. These also help facilitate the adoption of learning approach by firms to their later M&As. 2009-01-01T00:00:00Z