http://tainguyenso.vnu.edu.vn/jspui/handle/123456789/2117 Giới thiệu các giáo trình của cán bộ, giảng viên Sun, 17 May 2026 04:31:41 GMT 2026-05-17T04:31:41Z http://tainguyenso.vnu.edu.vn/jspui/handle/123456789/3388 Book: International Marketing Vu, Phuong Thao Author: Vu Phuong Thao Publisher: VNU Publish House Publishing year: 2005 Published location: Hanoi Format: 14,5 x 20,5cm Page number: 391 International Marketingused as a reference for teaching and studying the international marketing of Business Administration and International Business. The main content of this curriculum is the instruction for managing the activities of marketing the products in international market. This content is classified into 3 groups of issues: 1. The concept of international marketing and international marketing management 2. The instructions for making the marketing plan of the products in international market such as environmental analysis, target environment - sellection and location. 3. The instructions for using the marketing-mix instruments serve for the strategy of locating the products in international market. This curriculum can be referred in Material room, University of Economics and Business - VNU. Thu, 21 Apr 2011 00:00:00 GMT http://tainguyenso.vnu.edu.vn/jspui/handle/123456789/3388 2011-04-21T00:00:00Z http://tainguyenso.vnu.edu.vn/jspui/handle/123456789/3344 Book: Services Sector Development: International Trends and Practices Nguyen, Hong Son; Nguyen, Manh Hung Co-authors: Nguyen Hong Son - Nguyen Manh Hung Published by: VNU’s Publishing House Year: 2010 Place: Ha Noi Product dimensions: 16 cm x 24 cm Pages: 282 pages Language: Vietnamses Started in the late 20th century and throughout the early 21st century, the service-led-growth became a popular trend all over the world. The services sector development was considered the fender for the world to against the global economic crisis. After the Asian financial crisis occurred in 1997-1998, the “industrialized tigers” such as Singapore and South Korea shifted into “serviced tigers.” After it joined WTO, China step by step enforced a new policy of “service-driven-industrialization.” Similarly, Vietnam made tireless efforts to promote the development of the services sector with an ambition that it would become one of Asian new tigers in the 21st century. The book “Services Sector Development: International Trends and Practices” was launched to increase public awareness of the services sector development and provide comprehensive references for managers and policy makers who work in the field of services sector as well as lecturers of international economics. We hope you will find the book useful for your work and study purposes. Thu, 21 Apr 2011 00:00:00 GMT http://tainguyenso.vnu.edu.vn/jspui/handle/123456789/3344 2011-04-21T00:00:00Z http://tainguyenso.vnu.edu.vn/jspui/handle/123456789/3341 Book: Vietnam Economy in 2008: Downturn and Challenges for Renovation Research Team, VEPR, University of Economics and Business, Vietnam National University, Hanoi Author: Research Team, VEPR, University of Economics and Business, Vietnam National University, Hanoi Publisher: Tri Thuc Publishing House Publishing year: 2009 Published location: Ha Noi Size: 16x24 cm Number of pages: 357 The 2008 witnessed the drastic changes in the world econmy. Due to the economic downturn occuring around the world, Vietnam’s economy with severe unbalances at the macro level was challenged much. It reflected through high budget deficits, high deficits of current account and the existance of dollarization. In order to find measures to solve the current economic problems, the research team of VEPR would like to introduce readers the book “Vietnam Economy in 2008: Downturn and Challenges for Renovation.” The book “Vietnam Economy in 2008: Downturn and Challenges for Renovation” has eight chapters and two appendixes. Surely, it is a greatly useful resource for managers, policy makers, researchers and any individuals who are interested in the macro economics in Vietnam. Thu, 21 Apr 2011 00:00:00 GMT http://tainguyenso.vnu.edu.vn/jspui/handle/123456789/3341 2011-04-21T00:00:00Z http://tainguyenso.vnu.edu.vn/jspui/handle/123456789/3338 Book: The World Economics and Politics in 2006 and Prospects for 2007 Nguyen, Xuan Thang; Nguyen, Hong Son Author: Nguyen Xuan Thang, Nguyen Hong Son (co-editor) Publisher: Publishing House of Social Sciences Publishing year: 2007 Published location: Hanoi Size: 14.5 x 20.5cm Number of pages: 249 The book introduces a deep analysis of the world economics and politics in 2006-2007. Then, it gives recommendations to develop Vietnam’s economy based on the development features and trends of the world economics and politics in 2006. The book also forecasts how the world economy and politics will change in 2007 and challanges for Vietnam. The book has main contents as follows: 1. The key features and development trends of the world economy in 2006 in 2006. 2. The major features and development trends of the world politics in 2006. 3. Forecasts of the world economic and politic situations in 2007 (the major features and development trends). 4. Challenges that Vietnam is facing from the perspective of the world economics and politics. And it is followed by several recommendations of Vietnam’s policy. Besides, the book has appendices about the economics of serveral countries around the world in 2006 and prospects for 2007 such as United States, Japan, Euro area, China, India, and ASEAN; Some features of Vietnam’s economy in 2006 and development indexes for 2007; the world economics and Vietnam’s foreign economic relations including various tables to illustrate the statements mentioned in the chapters, and they are systematical data updated yearly to help the researchers and individuals interested in the world economics to have more data for analysis, projection and reference. Thu, 21 Apr 2011 00:00:00 GMT http://tainguyenso.vnu.edu.vn/jspui/handle/123456789/3338 2011-04-21T00:00:00Z