Marketing solutions to improving competitiveness of non-life insurance companies in Vietnam

Abstract

Topic: Marketing solutions to improving competitiveness of non-life insurance companies in Vietnam

Sign: LC 233 Author: La Thi Van Anh Major: Business Administration Year: 2007 Lecturer: Dr. Phi Trong Thao Research purposes: • Pointing out the rationale of marketing basis in non-life insurance business activities • Applying marketing in improving the competition of life insurance companies • Analyzing and evaluation the real situation of marketing activities in life insurance companies to improve competition in Vietnam now. • On the basis of theory and practice, the thesis suggests ideas, regulations and solutions to improve competitiveness in Vietnam’s non- life insurance companies in the coming period New contributions: • Systematizing the theoretical basis of marketing in non- life insurance businesses, pointing out basic directions in marketing activities, suggesting basic trends that marketing managers must pay attention to decide marketing policies. • Finding out theoretical factor: marketing is an effective tool to improve competitiveness of non- life insurance companies in global economic integration • Analyzing and evaluating realistically marketing activities to improve competitiveness of non- life insurance companies in Vietnam in recent years, also pointing out the limitations and how to correct the situations. • Suggesting the marketing solutions to improve competitiveness of non- life insurance in Vietnam in the next period.