Applying Japanese companies’ experiences from its integration in the international market on Vietnamese corporations

Abstract

Topic: Applying Japanese companies’ experiences from its integration in the international market on Vietnamese corporations

Sign: LC 272 Author: Nguyen Viet Dung Major: Business Administration Year: 2007 Lecturer: Assoc.Prof.Dr. Vu Phuong Thao Research purposes: • Japan was not the country that invented “marketing” but it was the one that successfully applied it. Thus, studying its marketing experiences and its integration in international market is essential. • Offering suggestions to Vietnam enterprises to study and to appropriately adapt them with Vietnam’s unique conditions for it to engage in international economic activities • Examining Japanese companies in particular with focus on its integration and its marketing strategy in international market. • Researching theoretical factors related to companies’ marketing activities in international market, especially their integration method into international market and marketing strategy. • Studying the situation of Japanese companies’ marketing activities in global market. Finding out their success stories so that I can benefit from their experiences to recommend them to Vietnamese companies. New contribution: • Generalizing theories on formulating and implementing the integration. • Through examining Japanese companies’ marketing activities in the industrialized global market, I find out the basic elements of marketing strategies that lead to their success. • By analyzing the experiences of Japanese corporations, the essay suggests contributing ideas necessary for marketing activities for Vietnamese enterprises in global integration.