The way of improving public relatión programs in VietNam's doi moi as employed by the development of Korean public relations

Abstract

we will base on Sriramesh’s theoretical framework to analyze and compare public relations practice in Korea and Vietnam. Firstly, each country’s background and public relations will be analyzed. Secondly, we compare the differences in characteristics and level of development of public relations in two countries. Lastly, we will identify the ways that makes Korean public relations successful and discuss the suggestions can be applied to the success of Doi Moi policy in Vietnam. Understanding the background of public relations practice also helps Vietnam to achieve more success in cooperative activities.