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Description:
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Objectives:
• Systematize branding theories.
• Evaluate real situation of building and developing Vietnam tea brands.
• Propose solutions for Vietnamese companies to build and develop tea brands, to enhance their competitive capacity in international economy integrating process.
Main contents:
• Evaluating the current situation of building and developing Vietnam tea brands.
• Proposing main solutions to push the process of building and developing Vietnam tea brands.
Results obtained:
Scientific results:
• 01 scientific report
• 01 article published on scientific magazine.
Training results:
• Reference document for courses such as Marketing, Branding Strategy and Management.
• Guide students to do their graduation thesis, concerning to issues of the project. |