| dc.contributor.author |
Ha, Nguyen Thu |
|
| dc.date.accessioned |
2011-04-21T09:00:28Z |
|
| dc.date.available |
2011-04-21T09:00:28Z |
|
| dc.date.issued |
2011-04-21 |
|
| dc.identifier.uri |
http://hdl.handle.net/123456789/2386 |
|
| dc.description |
Objectives:
• Systematize branding theories.
• Evaluate real situation of building and developing Vietnam tea brands.
• Propose solutions for Vietnamese companies to build and develop tea brands, to enhance their competitive capacity in international economy integrating process.
Main contents:
• Evaluating the current situation of building and developing Vietnam tea brands.
• Proposing main solutions to push the process of building and developing Vietnam tea brands.
Results obtained:
Scientific results:
• 01 scientific report
• 01 article published on scientific magazine.
Training results:
• Reference document for courses such as Marketing, Branding Strategy and Management.
• Guide students to do their graduation thesis, concerning to issues of the project. |
vi |
| dc.description.abstract |
Project title: Building and developing Vietnam tea brands in the context of international economic integration |
vi |
| dc.language.iso |
en |
vi |
| dc.relation.ispartofseries |
Code: KT.08.07; |
|
| dc.relation.ispartofseries |
Duration: 2008 - 2009; |
|
| dc.relation.ispartofseries |
Implementing institution: University of Economics and Business, VNU; |
|
| dc.subject |
Vietnam tea brands |
vi |
| dc.subject |
international economic integration |
vi |
| dc.title |
Building and developing Vietnam tea brands in the context of international economic integration |
vi |
| dc.type |
Working Paper |
vi |